The Instagram Rich List for 2019 is out, and it shows that the Kardashian-Jenner clan still reigns supreme.
For the second year running, Kylie Jenner held the top spot as the celebrity who charges most per post on Instagram; her sisters, Kim Kardashian and Kendall Jenner weren’t too far behind, however.
This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers on the social media app.
HopperHQ factors in average engagement, how often the person posts, and the number of followers they have to work out how much these celebrities could charge per post. The list is then ranked based on these estimates.
Influencers are categorized into eight core verticals: Celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel.
Here’s who earns most per Instagram post, according to HopperHQ: