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Canada Goose CEO Dani Reiss looks for adaptability in job candidates


When Dani Reiss interviews people, he warns them: “This place is a crazy place to work.”

Their reaction has a big influence on whether they’ll get hired.

Reiss, the CEO of the luxury outerwear maker Canada Goose, told Business Insider that he is always on the lookout for adaptability.

Reiss said he tells job candidates explicitly: “Your job is going to be different in 12 months. I can’t tell you today what that job will be, but I can tell you that it’s not going to be the same as it is today.”

He added, “We really need people that have that entrepreneurial spirit and a relentless energy to them, and passion.”

Canada Goose started as a small, family-owned business (Reiss’ grandfather founded the organization) and went public last year. Today, Canada Goose has a market cap of $2.12 billion. So, it’s especially important for job candidates to be prepared for rapid growth and change.

Reiss isn’t the only executive who prizes flexibility in employees. Jennifer Shappley, a senior director of talent acquisition at LinkedIn, wrote in May 2017 that in the company’s “Global Recruiting Trends” report, 69% of hiring managers agreed that adaptability is the most important soft skill in job candidates.

And Jennifer Dulski, head of groups and community at Facebook, wrote in a 2013 LinkedIn blog post that “people who are comfortable with change in general tend to be more successful.”

Dulski advised managers to ask questions such as “Can you tell me about a time when your company or team went through a major change and how you handled that?” to evaluate a candidate’s ability to manage change.

Reiss said it wasn’t necessarily a bad thing that some people thrive amid constant change while others don’t. But at Canada Goose, “we try and look for people who are over-committed and who are excited by a wild ride and journey,” he said. “At a place like Canada Goose, you have to make your own career path.”


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