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3 confidence tactics that helped build a multi-million dollar business


3. Think of confidence as a skill — and develop it accordingly

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I used to think of confidence as a trait that you were either born with, or not.

Gradually though, I realized that being confident is not a characteristic. It’s a skill. What’s more, like any other skill, it can be developed. Take learning to read, for example: First you learn to read at a first grade level, then a second grade level, and so on. 

You can do the same with building your confidence by identifying milestones that help you move from one level of confidence to the next.

At the beginning of my business, it felt impossibly scary to record a video. So I worked my way up to doing that. First, I set myself a goal to write a post and share it on social media. Then I pitched a small blog to write an article for them. Only after I’d done those two steps and built some confidence around sharing my advice did I then record my first piece of video content.

Each time I repeated this process, I built a little more confidence. Gradually, that’s how I went from feeling scared of recording a video to being comfortable speaking on live streams that are viewed by thousands.

It doesn’t matter what your personality is or how introverted you might be. Improving your confidence is a skill that can be mastered. And once you do, it can truly transform your life.

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure-plus business working for themselves. She’s been featured in Forbes, Inc., Entrepreneur, Success magazine, and more. Get her free blueprint for building a profitable online business that frees you from the 9-5.


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