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To be bigger than Fortnite, Ninja must pave a new path for pro gamers

Tyler “Ninja” Blevins has redefined what it means to be a professional video game player. In the past year the 27-year-old’s list of accomplishments include being named to Time Magazine’s list of 100 most influential people, gracing the cover of ESPN the magazine, an appearance on The Tonight Show with Jimmy Fallon, and a cameo in a Super Bowl halftime commercial.

Ninja boasts more than 22 million subscribers on YouTube, along with 14 million followers on both Instagram and Twitch, Amazon’s video game streaming service. While other popular YouTubers like Felix “PewDiePie” Kjellberg have more subscribers and also play video games, Ninja’s video focuses exclusively on playing video games competitively.

His massive following has helped him earn more than $500,000 a month playing “Fortnite,” the world’s most popular game, in front of a live audience every day. But in a recent profile with the Los Angeles Times, Ninja said he wants to be known for more than just one game.

“I’m amazing at every video game I touch. I don’t want to be known forever as the Fortnite guy,” he said.

His wife and manager Jessica Blevins told Business Insider they want Ninja to be a household name outside the world of video games. But so far, it’s unclear if the world’s biggest professional gamer can grow beyond the world’s biggest game.

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